The Chivas Regal is one the most popular Scotch Whisky brands in the world. It traces its roots back to 1801 when they opened a grocery store in Aberdeen – back when they were known as Chivas Brothers. The company started blending Whisky in 1850, as a respond to their affluent clientele’s demand for a smoother Whisky.
In the early 1900s, Chivas Regal started exporting its most agedblends to the US, where a demand for luxury goods was rapidly growing. Chivas Regal became a fashionable brand of the era in the United States and was associated with Frank Sinatra and the rest of the Rat pack. Frankie Boy would request those Spirits backstage before–and after–performances.
Over 20 of Scotland's finest and rarest Scotches are blended to create this truly royal expression. Wait! Do we see a raised eyebrow? Fine... be a whisky purist, but know that true aficionados never scorn a good blend, because it creates a smoother & more complex drink, with each part bringing its own characteristics. Blended Scotch just doesn’t get any better than this. Period.
